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Sometimes we find it very hard to give a clear explanation about data. Those may vary, a very simple like population and birth. Or complex one to present about economic fluctuation. Conventionally, we use table, graphs, figures, those old-school boring one. Human is a very imaginative and visual person. Borrowing from a famous line: “Seeing is believing”, instead of we only say our goal and strategy in meeting in verbal or words. Why don’t we visualize them?

We must see it before we can believe it. Majority of our brain works like that. Through visualization, we grasp a better glimpse of what is this? Where do we want to go? Don’t let your hard work becomes only crap. For instance, the government planning document. How many days required for doing surveys? How many people involve? Not to mention those mountainous analysis, discussions, agreements. Only writing those roles already made me tired. Therefore, I often noticed such a waste of good work at the end only because people to lazy and uninterested to read. Won’t judge them, who on earth wants to fulfill themselves with unflattering documents? Maybe one or two. But, we definitely want to attract more eyes, right? There is a power called ‘informing’, one of the ways is improving data visualization. We can create a vivid picture of almost everything. By combining statistic and mapping, we can enhance communication and engage others in the decision-making process.

Many start-up companies are well-known to emphasize on user experience. I believe that not only those tech-savvy or creative businesses could work that way. Everyone needs and deserves a beautiful design. User experience is all about innovation and way to engage with the people. Of course, presenting spreadsheet won’t look impressive, a visually pleasing map and presentation is.